Imagine walking through a famous art gallery. You glance at the wall and see a beautiful painting. You think that the painting you are looking at is wonderful, but so are most of the rest of the paintings you have been looking at all day. You smile. You begin to depart. You take one last glance and [...]

Here is an excerpt from brilliant minds at Bold Thinking Consumers versus customers:  In the world of the creative for the purposes of crafting compelling concepts that attract or initiate action, a consumer is anyone who uses your product or service independent of the buying relationship.  A customer on the other hand, is the person that [...]

There’s a little company in the Twin Cities making a big splash. Tom Trutna, owner of Big Ink, continues to do the right thing for his customers, employees and the environment.  There are a few very simple, yet important lessons we can learn from how Big Ink thinks about publicity. Always be ready for the [...]