The reason public speaking skills are so valuable is simple. As a speaker you will gain confidence telling your story. You will be more persuasive. Being able to persuade people is the lifeblood of effectiveness for just about everything that you do. If you want to feel good about yourself when presenting to a group, [...]

Here is an excerpt from brilliant minds at Bold Thinking Consumers versus customers:  In the world of the creative for the purposes of crafting compelling concepts that attract or initiate action, a consumer is anyone who uses your product or service independent of the buying relationship.  A customer on the other hand, is the person that [...]