Definition of Insanity: Doing the same thing over and over and expecting different results.

Definition of Hyper Insanity: Doing the same thing over and over and expecting the SAME results.

Rationale: During a period of accelerated economic change, it is foolhardy to think that the things you did in the past, even as recently as a few years ago, will produce the same results today as they did then. It’s time to embrace new methods, new thinking and new behaviors.

What we expect is often predicated on past activities and past results. The problem occurs when we are not paying close attention to all of the factors that can significantly influence the end game. This is why predicting the weather is so difficult in spite of all the modern instrumentation and history of practicing.

What are the factors changing in your industry? How are the attitudes and behaviors of your customers changing?