Be Better, Be Different, No Hairballs
A lot of products fail to provide adequate profit margins to their makers because customers get tired and confused. When our customers are forced to sort out boring, trivial and undifferentiated details, it becomes similar to an exercise of untangling a giant hairball. It’s too much work to untangle a hairball to figure out what’s at the center. Thus, our customers often opt for the cheap one.
Eliminate the hairballs. It’s not easy to get rid of hairballs especially if you make complex products. Nevertheless, many companies are successful in doing so.
