Van Gogh Effect
Imagine walking through a famous art gallery. You glance at the wall and see a beautiful painting.
You think that the painting you are looking at is wonderful, but so are most of the rest of the paintings you have been looking at all day. You smile. You begin to depart. You take one last glance and notice that the artist’s name is Vincent Van Gogh.
Upon this discovery, you stop in your tracks. You carefully examine the paining some more in all of its glory. You absorb all of its breathtaking beauty. You stand in awe. You are truly touched. And later, you tell all of your friends that you saw an original Van Gogh.
What started out in your mind as a wonderful painting, turned into something remarkable and to be remembered for a life time. This is the Van Gogh Effect.
How is your company creating the Van Gogh Effect?
