Case Studies
The following case studies illustrate the benefit and manner of our approach in assisting organizations with adopting the 10,000 Foot View sales coaching model. In each situation, we worked with the existing team, assisting them with increasing sales effectiveness. As you read each case study, imagine your organization in a similar situation.
• How do you balance operational issues while at the same time create a sustainable business development effort?
Ever notice how difficult it can be to keep momentum in finding new customers while trying to service the ones you already have? This case study illustrates the complexity of establishing effective processes for growing your business while being pressured by several angles.
• How can coaching create an approach that is aligned with the preferences and strengths of the company?
In this situation, there was a need to stay focused on prospective clients and decision makers that could move foreword. The payoff for careful planning proved valuable.
• How can technical and complex offerings be made succinct?
This situation involved a highly technical group of engineers and management consultants that were looking for language and approaches that would connect with their core audience. “A lot of hard work goes into making something simple.” This case study looks at how to make a complex offer into something that is digestible and easy to understand.
