Selling from the Inside Out

When it comes to revenue growth and profit, most often the spotlight of attention is focused on internal sales processes as well as the actions of individual salespeople. In many respects, this seems perfectly logical. After all, it is the responsibility of Sales to seek out new customers[…]

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Business Development Insights: Gorillas in the Mist

Our customers are not animals, yet we all share some things in common. To get to know our customers we need to observe them in their own environment. It is one thing to speculate about their behaviors and it is entirely another to see it first hand. For[…]

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Engineered Marketing at the Speed of Manufacturing

In the spirit of reducing costs, it’s a no-brainer to implement Lean or some form of continuous improvement within your company. We go to great lengths to reduce costs to enhance profits. We also want to help our customers. We are always striving to find ways to reduce[…]

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